A new language can be heard on the slopes of this popular ski resort in northern Japan: Chinese.
Foreign tourists and investors have flocked to scenic Niseko in recent years, giving this rural region a badly needed economic jolt. It is a rare success story that, if replicated, could help lead Japan out of two decades of stagnation.
Australians were the first to arrive in the early 2000s, followed by skiers from Hong Kong, Singapore and elsewhere in Asia. Mainland Chinese, while still relatively few, are the latest _ and potentially the biggest _ wave.
“This place has so much potential. It’s such a nice break from the chaotic situation in China,” Guy Cui, a 48-year-old Beijing resident in the financial industry, said as he stepped out of a spacious, modern cabin and squinted in the sunlight.
Last year, he came with 25 friends and relatives over the Lunar New Year holiday. This year, the group swelled to 52. “This is the trend of the future,” Cui predicted, prompting a friend to joke that Niseko will be overrun with Chinese in 10 years.
In some ways, what’s happening here is a reversal of roles: 20 years ago, Japan was dispatching rich tourists and buying up trophy real estate around the world, prompting people to worry that Japan Inc. would take over the world. Now, Japan’s growing dependence on China and other newly wealthy neighbors is creating some consternation at home.
“It’s rather like the American fear of the Japanese in the late ’80s. It’s fear of these rich outsiders coming in and dominating,” said Alex Kerr, an author and sustainable tourism consultant in Japan. “That’s what happens when a country that thought of itself as the unquestioned dominating leader suddenly discovers that there are others with more money.”
Japan has set the ambitious goal of tripling its number of foreign tourists from 8.6 million last year to 25 million by 2020. With its population shrinking and economy flat, Japan must open up to trade, investment and tourism, Prime Minister Naoto Kan declares, if it is to reverse a slow decline. But it’s a tall order in this historically insular country.
Foreigners account for about half the hotel nights in Niseko during the winter, and they’re snapping up condominiums too. Major developers from Hong Kong and Malaysia plan to turn the place into an Asian Whistler, the Canadian ski resort.
Residents welcome the new money but worry about overdevelopment, the environment and, in particular, China’s rise.
Japanese media have played up Chinese purchases of forest land around Niseko, spurring rumors that the buyers plan to strip the hills of lumber and drain the streams of water _ fears that appear to be unfounded.
“We’re not sure who’s doing what with that land,” said Yukio Yamamoto, a Niseko native whose house now stands in the shadow of sleek holiday condominiums. “We want people to come here to the community and invest in it and care for the land.”
___
Set amid rolling hills on the island of Hokkaido, Niseko has plenty going for it: hot springs, clean air, fresh seafood, stunning views of Mount Yotei _ an extinct volcano that resembles Mount Fuji _ and 45 feet (14 meters) of powder snow a year, one of the highest levels among resorts worldwide.
It was popular among Japanese during the country’s economic heyday, but went into decline after domestic skiing peaked in the early 1990s. Now, the main village of Hirafu has morphed into a bustling hodgepodge of condominiums, cabins and pubs with a distinctly international feel.
In early February, the place was swamped with families from the Chinese-speaking world, particularly Hong Kong, for the Lunar New Year, marked with fireworks at the base of Mount Annapuri.
Property agents say Hong Kong and Singapore buyers account for 70-80 percent of condominium and land purchases, with interest emerging from Malaysia and mainland China. Japanese developers are largely absent, still gun-shy from an early 1990s property market collapse.
“The Japanese are complacent,” said C.J. Wysocki, a Hong Kong-based American lawyer for GE’s aircraft business. He built an apartment building with 10 units in Hirafu and sold several to wealthy Asians. “The foreigners are the ones who are saying this place is amazing, it needs to be preserved.”
Foreign tourists spent nearly 200,000 hotel nights in area accommodations last winter, up from just 7,800 eight years ago, according to the Niseko Promotion Board, which has hired Korean and Chinese speakers to field questions and maintain its foreign language websites.
Mainland Chinese visitors accounted for 6,100 nights and are expected to top 40,000 within five years, said Tomokazu Aoki, the board’s deputy administrative director.
Hokkaido has seen a spike in Chinese visitors after the 2008 hit movie, “If You Are the One,” which introduced the island’s rugged beauty to Chinese viewers.
They aren’t big skiers yet _ most hopscotch the island on bus tours to hot springs, lakes and discount shopping centers. But the sport is catching on _ 20 million now ski, up from 5 million a couple of years ago, the China Ski Association estimates _ and demand for resort vacations is expected to increase.
“The wealth will grow, the skiing population will grow, people will want to be more international,” said Thomas Liu, a Hong Kong native who lives in Beijing and came to ski with his family.
Malaysia’s YTL Corp. bought one of Niseko’s four main ski areas, including the Niseko Hilton, for $66 million last year. Pacific Century Premium Developments, the real estate arm of Hong Kong businessman Richard Li’s PCCW, bought the nearby Hanazono Resort in 2007.
Both plan upscale condominiums and villages with boutiques and fine dining to remedy the lack of shopping that is essential to drawing Asian tourists.
“Niseko is such a natural destination for what we call new wealth,” said Francis Yeoh, the managing director of YTL, who likened Niseko’s potential to the beach resorts of Bali in Indonesia or Phuket in Thailand.
Source