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Procter & Gamble Co. has developed a roasting process that allows it to reduce the size of its Folgers coffee canisters by 13 percent, but not cut the amount of coffee that can actually be brewed.
The reduction, to 11.3 ounces from 13 ounces, enables P&G to winnow its purchases of green coffee, though the company did not specify how much that reduction would be, according to Reuters. A P&G spokeswoman said it would be less than 1 percent of the global coffee market.
Cincinnati-based P&G, the largest U.S. roaster, is in the process of selling its coffee business to J.M. Smucker Co. (NYSE: SJM) of Orrville, Ohio.
The reduction in weight is the result of a roasting technology that cuts bean moisture and improves roasting consistency, P&G said. It has been working on the process for more than 10 years 1500 payday loans.
The change does not affect price, and each can of Folgers will continue to produce 90 cups of coffee.
Folgers is manufactured at its plant in New Orleans, which has been equipped for the new technology.
P&G (NYSE: PG) is the world's largest consumer products company.
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